Effective Date: August 2026

William S. Rich & Son (“Rich & Son,” “we,” “us,” or “our”) respects the privacy of visitors to richandson.com (the “Website”) and is committed to protecting personal information collected through the Website and related services. This Privacy Policy explains what information we collect, how it is used, and the choices available to you.

By using the Website, you agree to the terms described in this Privacy Policy.

1. Information We Collect

Information you provide directly

– Contact information submitted through website forms (name, phone number, email address, preferred location, and message content)
– Information submitted when requesting an appraisal, repair estimate, or service inquiry
– Information provided when creating or using a MobilePawn app account, including account credentials and loan or layaway balance details
– Information provided during an in-store transaction, which may include identification details required by New Jersey pawnbroker recordkeeping law

Information collected automatically

– Device and browser information (IP address, browser type, operating system)
– Usage data, including pages visited, time on site, and referral source, collected through Google Analytics and similar tools
– Location data if enabled through your browser or device, used to help identify the nearest Rich & Son location

Information from third parties

– Information passed to us through the MobilePawn app platform (operated by Bravo)
– In the future, order and account information through our Shopify-powered online store

2. How We Use Information

We use the information we collect to:

– Respond to inquiries submitted through contact forms
– Provide, maintain, and improve the Website and any connected app or store experience
– Communicate with customers regarding appointments, orders, loans, or layaway accounts
– Comply with New Jersey pawnbroker recordkeeping and reporting requirements
– Analyze website usage to improve content, navigation, and performance
– Protect against fraud, unauthorized transactions, and misuse of our services

3. Cookies and Tracking Technologies

The Website uses cookies and similar technologies, including Google Analytics, to understand how visitors use the site and to improve the browsing experience. You can control cookies through your browser settings. Disabling cookies may affect certain features of the Website.

4. Third-Party Services

The Website may link to or integrate with third-party services, including:
– Google Analytics — website usage analytics
– Google Maps — location and directions display
– MobilePawn app (Bravo) — account access, loan and layaway balance tracking, and store messaging
– Shopify (future integration) — online store for luxury jewelry purchases

These third parties have their own privacy policies governing the information they collect. We encourage you to review those policies directly.

5. Information Sharing and Disclosure

We do not sell personal information. We may share information:
– With service providers who help operate the Website, app, or online store
– When required by law, including recordkeeping and reporting obligations applicable to licensed pawnbrokers in New Jersey, which may include disclosure to law enforcement
– In connection with a business transfer, merger, or sale of assets
– With your consent, or at your direction

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including retention periods required under New Jersey pawnbroker recordkeeping regulations, and to comply with legal, accounting, or reporting obligations.

8. Your Rights and Choices

Depending on your state of residence, you may have rights regarding your personal information, which may include the right to:
– Request access to the personal information we hold about you
– Request correction of inaccurate information
– Request deletion of personal information, subject to legal recordkeeping requirements applicable to pawnbrokers
– Opt out of certain data collection, including analytics cookies

To exercise these rights, contact us using the information in Section 11.

9. Children’s Privacy

The Website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision. Continued use of the Website after changes are posted constitutes acceptance of the updated Policy.

11. Contact Us

Questions about this Privacy Policy can be directed to:

William S. Rich & Son
[Insert business mailing address]
[Insert general contact email]
[Insert general contact phone number]